I’m often asked how to develop relationships with gear companies, etc.
In my experience, it’s an “if you build it, they will come” scenario. Mesa Boogie, for example, approached the band back in 2012 at the Outside Lands Festival in San Francisco - they dug the set and signed us then and there. D’Addario became interested only after numerous sold out shows in LA, and we weren’t on the the head of A&R at Dunlop’s radar until he caught a Bay Area show.
There was, at no point, a strategy, or even a semblance of a game plan - we just did cool shit and, eventually, people took notice.
So - frustratingly, I know - it’s a long game, but that’s a blessing in disguise. It’s in your best interest to build your thing to a point where it’s undeniable, and on your terms, and it’s in their best interest to partner with artists they believe in. Building to a tipping point’s the only way the two paths meaningfully intertwine.