Question 3 of 3!
How do I best utilize social media?
I’m still figuring this one out. Super ninja manager Jake Udell writes a fantastic daily newsletter offering articulate and timely insight regarding the minutia of this type of thing, whereas I'm about to get day drunk at a minor league baseball game. That said, I'm happy to share what I’m focusing on this year: starting small, being consistent and building incrementally.
On January 1, I decided to write a daily email newsletter. Seemed like a good idea at the time. The first several posts sucked. The tone was too jazz-hands, wink-and-smile, here’s-what-I’m-thankful-for faux hippy drivel. But I kept at it, and now, after four months of writing something everyday, I feel the aesthetic’s somewhat less amorphous. Hooray!
Emboldened by my sticking with the newsletter, I launched a weekly song project, 1 mic/1 take videos. There’re six up so far, and, you know, there’re six up so far. The room for improvement’s obvious, and I’m way into it. Writing songs and sharing them's my favorite thing. So, I’ll be posting every Wednesday until Paul McCartney says “ok, enough, we get it.”
Emboldened by my sticking with the newsletter and weekly song project, I’m launching a solo podcast very soon, maybe next week. If I can follow through on two things I said I was going to do, I’ll likely pull off a third. And, courtesy of the Not Famous Podcast, there’re only 40+ hours of me sounding like an asshole on the internet, which isn’t nearly enough.
I can’t tell you how many times I’ve had grand plans immediately derailed by self-sabotage and over-thinking. Doing one small project until it feels like second nature, followed by another, then another, seems to be working. My goal isn't amassing the most followers or cracking some code, but rather making a bunch of content available for those who are inclined to find me.